Our story

For decades, we’ve made utterly delicious, wholesome food that’s good for you and good for the Earth. Here’s how it all began.

Back in 1967, brothers Craig and Gregory Sams opened an organic, vegetarian, macrobiotic restaurant in London called Seeds – a pioneering move, when you consider that organic food was little-known back in the days of mini-skirts and Beatlemania.

Luckily, Londoners couldn’t get enough of this healthy, planet-friendly fare. So they created Whole Earth, a company that would bring delicious, organic food to the masses – everything from famously good peanut butter to the UK’s first organic cornflakes.

Since then, we’ve come on leaps and bounds, bringing out ranges of organic drinks and store-cupboard essentials. Our aim is simple: to make healthy, natural and delicious food, doing our bit to make the earth whole again.

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