Who We Are

At Whole Earth, we love making the kind of food you love. The kind with nothing but nature added. After all, why tinker with something so perfect?

Our Story

Back in 1967, brothers Craig and Gregory Sams opened an organic, vegetarian, macrobiotic restaurant in London called Seeds – a pioneering move when you consider that organic food was little-known back in the days of mini-skirts and Beatlemania.
How We LookedLuckily, Londoners couldn’t get enough of this healthy, planet-friendly fare, so Whole Earth was created to bring top-notch, organic food to the masses – including the UK’s first organic corn flakes! We believe that the best things in the world are perfect just as Mother Nature made them – like a rugged landscape or a box of wonky, home grown veg. They might be a bit rough around the edges, but that’s what makes them beautiful.

Healthy & Wholesome

We make our delicious peanut butters (and other goodies) with wholesome, natural ingredients and no added nasties – just real, down-to-earth goodness. After all, why tinker with something that’s utterly gorgeous just as it is?
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